Personal Branding Week 6 - Your Website

Whether you own a business or not, you should have a personal website. This website serves as your blank canvas to demonstrate everything that makes you YOU. If you don’t have your own website, jump on squarespace and get your domain name now. 

A personal website serves to send a message to represent your personal brand. It gives you full power to show your audience what you want them to see and which buttons to click and where to go next. Basically, putting you in the drivers seat- where you belong. 

Again, your website must align with your personal brand, content, and your connected social media. What does this website need? First, figure out what your message is centered around and than how to create engaging content that includes your core values as well as educational content.  There are five other pieces that your website needs to include listed in the video.

Don't forget to do your homework for this week!

As a way to properly roll this out, we are going to give away an intro package to someone that truly deserves it.  And not only will we be giving it away, but we will be doing a full behind the scenes look at the whole process as we work together so you can follow along whether you win or not!
 

 

WANT TO WIN?  APPLY BELOW!!

Personal Branding Week 5 - Your digital presence

There are many small steps you can take to fine tune your brand. One of those items are your email address. Why should you have to worry about a personal email address? You want to display professionalism and competency in your career, it is time to get rid of your @gmail.com and use your own domain. This will set you apart and give you instant credibility you deserve. 

It’s also time to start thinking about your email signature. A signature should be personal and unique, and you could think of it as a virtual business card with a call to action. Just like a business card, it should be up to date and attractive. It will show your recipient that you are really interested in what you do.

Now it’s time to show off your new email address and signature and get discovered. From blogging to podcasting, you want your voice to be heard and let your material attract your audience. 

 

As a way to properly roll this out, we are going to give away an intro package to someone that truly deserves it.  And not only will we be giving it away, but we will be doing a full behind the scenes look at the whole process as we work together so you can follow along whether you win or not!

WANT TO WIN?  APPLY BELOW!!

Personal Branding - Week 4: Don't let your social media KILL your personal brand!

Your brand represents your style. This style is driven by your personality, actions, principles, and philosophies. Social media can assist in growing this brand, but it can also hinder it's growth. Keep in mind our social media accounts may even outlive us. 

Your personal brand can serve as an moral compass for your career and your life. And it should be used to determine what to put online. There are many upsides to defining your personal brand. The upsides include creating clarity and authenticity in your brand. So aligning your brand is essential. 

What does this mean for you? It means going through your social media outlets and preserving, or finding, that personal brand. Remove photos that do not represent your style, remove anything that doesn’t align with what you represent. Preserve that clarity and authenticity in your brand.


As a way to properly roll this out, we are going to give away an intro package to someone that truly deserves it.  And not only will we be giving it away, but we will be doing a full behind the scenes look at the whole process as we work together so you can follow along whether you win or not!

WANT TO WIN?  APPLY BELOW!!

Personal Branding - Week 3: Your Personality - How to work with what you've got-

What does your personality have to do with your personal brand?  I believe it has EVERYTHING to do with your personal brand.  There is way too much noise in the world.  One of the easiest ways to stand out and find your differentiating factor is by using your natural personality and use it to affect the decisions on messaging/clothing/content/etc.

Doesn't matter if you're a life coach or you're the CEO of a Fortune 500 company.  You need to be memorable.  If you think you have a boring personality. than guess what, you need to find something you're super passionate about and just GET EXCITED!  Watching someone work within their "passionate zone" is contagious.  You automatically want to be around them more hoping it'll rub off on you!

There are so many different ways you can work your personality into your personal brand. Check out the video to learn more.  Don't forget to do your homework assignment for the week!

As a way to properly roll this out, we are going to give away an intro package to someone that truly deserves it.  And not only will we be giving it away, but we will be doing a full behind the scenes look at the whole process as we work together so you can follow along whether you win or not!

WANT TO WIN?  APPLY BELOW!!

Personal Branding - Week 2

 
 

So now that you have your descriptive words you want others to use to describe you, we are going to move on to finding a few places to use those words.

First off, buy your domain name.  This a for sure way that when someone googles your name they will land on your website domain.  After you have your domain name, you need to figure out how you want to add value.  

From here you will create a list of different people you want to associate with and connect with on social media.  You are defined by the people you carry in your company.  You want to be associated with people in your industry that align with your values and your brand.  I would even suggest finding the leaders in your "values" space, not just your industry.  So even though I am a photographer, if I want to be associated with philanthropic people, I would find philanthropic people to associate with, not just industry leading photographers.

Once you've connected, it's a good idea to start adding value.  Not just value to those you're connecting with, but to to your industry, your space, and your social media following.  You will make others want to connect with you and you will be someone known to give value.

I will create a list of ten different pieces of content that anyone can write/record in order to help put their thoughts/value out to the world to make it easy for others to connect with you.  Look for this in my next personal branding blog post.  

Last and most importantly not least, you need to figure out your story.  AND you need to mold it into something that is relatable for others.

I have a guide HERE you can download if you are interested in a guideline that will help you start asking the right questions to draft your personal story.

We will start talking more about how we will continue crafting your story and how to incorporate this into your personal brand.


As a way to properly roll this out, we are going to give away an intro package to someone that truly deserves it.  And not only will we be giving it away, but we will be doing a full behind the scenes look at the whole process as we work together so you can follow along whether you win or not!

WANT TO WIN?  APPLY BELOW!!

Personal Branding - Week 1

 
 

But really… what is a headshot?  Some might say that a headshot is a picture of your face.  Or maybe, it’s what you upload into LinkedIn or on your “About Us” section of your website.  However, one of my clients told me last week that his headshot is an opportunity to allow others to connect with him.  

This got me to think about it for awhile.  I realized that is exactly what a headshot does.  The images and videos that you put out to the world is your invitation for others to connect with you.  

Thats why someone who is running a business puts a specific set of photos and videos online whereas someone who is looking for a life partner puts a different set of photos and videos online.  

This helped me realize how we want others to see us depends on where we are in our life and what our goals are.  Professionals need to use images that brand them as professionals.  Their videos need to speak to what makes them industry leaders or why they are someone you should reach out to when you need their services.    

While strategically crafted photos can help others remember you as the professional you are, videos go one step further and really start help craft and tell your story.  People want to get to know you

In this world of overwhelm, we want to connect with those around us.  A series of videos help brand who you are and tell your story so that others can connect with you online and then engage you in person.

What is the first step?  The first step is to figure out who you are as a professional.  What are the words you want people to use when they describe you?  This will be where we start.  

Remember, you have a choice as to how people will describe you.  Either you choose those words, or others will choose for you.  

Personally, I want to be seen as someone who is a community leader, creative strategist and philanthropic activist.  In addition, I want people to describe me as someone who is easy to talk to and that listens well, isn’t necessarily “fancy” when it comes to how I dress or act, and someone you can trust to help you when it comes to building your business image. 

Just because that's how I want to be seen doesn’t mean it’s going to automatically happen.  Now I have to do things that are aligned with this same message.  My actions will determine whether or not others will describe me that way.

This is why I need to be aware of the photos and video I am using online to help shape how I want others to connect with me.  There are many, many ways you can start to personally brand yourself.  However, the first step is to determine how you want to be seen.  Let's start here: 

  1. Write down three different parts of your life and how you want others to describe you. 
  2. Now write down words people use to describe how they feel when they are around you.  

Easy enough right?  Great!!

Hold onto these as we will learn more next week on how to take the second step by laying out your personal brand.

 


As most of you know, Alimond Studio has always offered strategy within our headshot sessions as well as within our video shoots.  However, we are stepping it up with now offering Personal Branding Strategies for professional that are trying to revamp their online presence.  We are doing it for individuals that want to not just look good online, but want to truly show others why they are different than the rest. 

Now this isn’t Branding for your Business.  We have wonderful relationships with full Marketing agencies that we’d be happy to refer you to that are amazing at helping you in that arena.  However, this is for YOUR PERSONAL BRAND.  

 

As a way to properly roll this out, we are going to give away an intro package to someone that truly deserves it.  And not only will we be giving it away, but we will be doing a full behind the scenes look at the whole process as we work together so you can follow along whether you win or not!
 

 

WANT TO WIN?  APPLY BELOW!!

3 Ways to Boost Your Social Media Engagement

1. Have a Conversation, Be Visual

People do no like being lectured often- but do love a nice conversation or a good story. If you have a something to say, make it conversational. Plus, if you add an image or a nice visual piece you will most likely have an increased interaction rate. 

2. Show Your Personality, Try new things

Your followers and audience want to see that there’s actually a person or people behind the logo. But, how can you achieve that? You could share images or short videos what your typical day is like. You can introduce your employees and their hobbies. Try something new and get creative!

3. Ask, And You Shall Receive

Asking your followers and audience questions is an easy way to get your followers active on social media. You could ask them anything from “What are plans for the weekend?” to "What is the meaning of life?" Another idea is to hold a Q&A on YouTube- Check us out Alimond Studio on Youtube!

How do you engage with your social media followers?

This is Alimond Studio's introduction to Kassy, our studio extraordinaire!  

Posing Tip of Week: The Double Chin

It makes sense that you want a great and flattering photo of yourself every time someone snaps a photo of you. The Alimond Studio trick is called "The Turtle", because the action to slim your chin almost feels like a re-enactment of the way a turtle moves it's neck. The Turtle is made up of three simple steps, relaxing the neck, pushing your chin out, and gently pulling your chin downwards. The next time you have a run in with the paparazzi, just relax, smile, and do the turtle. You'll love the results. 

Show Off Your Team- With Video

Employees play important role for spreading the word about your brand, your culture, and your mission. You hired every specific member of your team for a reason, probably because at the core your team shares the same values as your brand.

Your team is the answer to continue the growth of your brand. Employee videos will help brand and create awareness for your business. Employee videos are able to achieve many things such as: 

  1. Introducing your new team to your clients
  2. Allowing your clients to get comfortable with your team
  3. Positioning your staff as specialist- This is why you hired them
  4. Setting your brand apart
  5. Increasing employee moral and creating a positive work environment

Overall, employee videos are great marketing materials that can encourage growth in your business. Plus, they are a great addition to any company website.

Can you relate to any of these reasons?

I did a little video going over 9 reasons stopping you from booking a session AND why you should reconsider. 

Do you relate to any of the following?

1. "I don't have enough time to get my headshot done!" 

Whether you are in a time crunch or taking the day off, we will work around your schedule. Regardless, you will walk out with a great headshot. 

2. "Is it expensive?"

Headshots have the power to move your career forward. It's an important investment. It is the first picture your clients or your future employer will see when they come across your LinkedIn site. What is the value of moving ahead in your career? 

3. "What if I am planning to lose weight?"

Book your session and come in anyways. I will pose you to outline your most beautiful features. 

4. "What do I even wear?"

Bring what you feel beautiful and comfortable in. 

5. "Will anyone help me choose my outfit?"

Of course! Our professional photographers will help you with your outfits and anything else you might need. Remember your headshot is about communicating a message with your facial expression, regardless of what you happen to be wearing.

6. "I am not photogenic!"

I heard that one before. But after the 5th shot, I realize you were a professional model in your past life. Our professional photographers know what we are doing, we will have you model ready by the end of the session. 

7. "I get nervous when there is a camera in my face..."

We have a set process. This process was crafted to decrease the stress of having your headshot taken and to encourage positive emotions. 

8. "How many headshots will I need?"

Where are you using these headshots? Our viewing session is organized to help you choose your favorite headshots. Do you need more than one. Remember your website, your social media accounts, and your professional networking accounts. 

9. "When will I get my final images?"

"How soon do you need them?" We have fast turnaround time. But if you need it sooner, we will get it to you sooner!

5 Steps to Taking a Perfect Selfie

A selfie is a self-portrait taken with a phone camera. Selfies have been around since forever, but popularity spiked in the 2000's. Even phone manufacturers started catering to this growing trend by adding another camera lens on the front of phone. You want to improve your selfie. It's a great way to represent yourself- so give it a try.

1. What is your Selfie’s Purpose?

What purpose is your selfie serving? Is your face glowing more than usual? Did you just get the best haircut of your life? Or do you feel extra beautiful today? As soon as you find your purpose you are able to tailor your selfie to this purpose. 

2. Who is your Audience?

It is possible that your best friend just gifted you the most beautiful earrings, so you really want to thank her with a selfie of yourself in them. Plus, show off those new earrings to your followers.

Just keep in mind that our social media accounts usually consist of our friends, family, clients, and possibly your boss. You can easily adjust your privacy setting to your needs.

3. What’s in the background?

Is the Eiffel Tower your background? Maybe a solid color background to allow your audience to really focus on your beauty? Just be aware of your surroundings. Position yourself so that you're in front of a background you want people to see. A blossoming bush of flowers is always an easy and quick backdrop. A hippo charging at you in the background- probably not the safest choice. Hippos are fast.

4. Find good lighting. 

Natural light is always flattering. Keep the sun or other light source in front of you, preferable above eye level. And keep the flash off. Natural light is easy to find when outdoors, but if you’re indoors find a window that is bringing in a good source of natural light.

5. Find your perfect angle

What is your good side? Experiment with different angles to show off your favorite features. Hold your camera slightly higher than your head so that it's pointing down on you. This make your eyes look bigger and helps avoid getting a shot of your nostrils. No one wants a nostril pic- unless that is your selfie’s purpose. 

Now smile! Make sure your expression looks authentic. Try to capture yourself when you're feeling an emotion. Still laughing at a movie you saw last week- that emotion! 

P.S. Use the camera on the back of your phone since it takes higher-resolution pictures compared to the front camera.

Show off your crew with team headshots!

In business, image is often the difference between making a sale or missing an opportunity. A professional headshot will help prospective clients identify you and decide, sometimes without a meeting, if they want to work with you. We know that headshots are effective for your website, social media outlets, and can help potential clients put a face to a name. What about your company or team? Have you considered what your company image says about you?  When you capture team headshots for all of your employees you can say a lot more about your business in many different ways.  

It's time to show your prospective clients your company culture and the level of service you provide. Show your clients how your team works. This helps give them peace of mind that you are an established company who knows exactly what you’re doing.

As you can see, headshots make up your brand. Your company logo. We all know in business you have one chance to make a first impression and team headshots should represent how you want the world to see your business. Your photo equals INFINITE opportunities to make a positive impression – while promoting your brand.  

Is your team constantly changing?

Not a problem. If a group photo is what you want, our team is able to photoshop in more team members at your request. Plus, it will appear as if they were present for the initial photoshoot. Another option is individual headshots for your team. Both produce great outcomes for your brand.

A few examples of where you can use your new headshots... 

Business websites
Social networking sites (Facebook/Instagram)
Professional networking sites (LinkedIn)
Business cards
Any publications
Brochures/Press Releases/Advertisting
Plus, anywhere else

3 Steps to Improve Your Set of Dating Profile Pictures

I was in a session with a client one afternoon and we were discussing online dating profile pictures. I was given an assignment to jump on some popular dating sites- just see what type of bad photos some people were posting. I looked through Match, eHarmony, and okCupid. 

Aside from the outdated and horrendous images I stumbled upon, I also saw so many different articles with advice on what profile pictures you should post to a dating profile. For example, “ab-shots” (picture of a man without a shirt and showing off his abs) only work on men younger than 25, so maybe consider covering up a bit. 

After reading through about five different advice columns, I realized they were full of contradictions. One would recommend taking a picture with your pet to show you're a dog person or don’t include your pet in your picture because it is awkward. Or take a group photo with your friends to show you are social or don’t because no one wants to play “Where’s Waldo” on your profile. As a married woman, I have no need for a dating site profile, but I sympathize for my friends on these sites because there is no solid advice on what to post. 

Plus, why are people throwing up photos that don't represent them as their best selves? Is it because they aren't aware of how awful the photos make them look?  Is it because they aren't sure where to go for a "dating profile" set of images?  Is it because they're just "trying out the online dating scene" and don't want to invest too much time, effort or resources into it?

After looking through several articles, I brought together a good set of three uncomplicated recommendation on what pictures you should post on your online dating profile today. 

1.) A photo with a genuine smile because happiness is beautiful. A warm, friendly smile shows you're relaxed and comfortable, which means you'll come across as confident and secure. Let someone imagine how fun it'll be right there next to you. Plus, 5 duck-face photos in a row can get exhausting. 

 2.) A full body shot because you are beautiful. This show that you’re not hiding anything. There is so much more to yourself than your face. People are more receptive to the confidence and honesty in full body photos. Pick a photo that shows you being you, the right person will love it.

3.) An up-to-date photo because beauty is forever. Yes, we look a lot different than we did 10 years ago, but beauty remains. We are our worst critics and you might be losing opportunities to meet people who love your so-called flaws! Show your physical appearance and age with honesty. People will find your self-confidence really attractive.

As a headshot photographer, my goal is to capture my clients personality in every photo, which anyone on the dating scene can benefit from. If you haven't had much luck online for yourself, or heck even if you know someone who is going through some fun online dating adventures and KNOW they could do SO MUCH BETTER with some personality filled photos for their dating profile, have them book one of the spots here. 

Whether you have a profile on Match.com, or heck even MulletPassions.com or FarmersOnly.com you could probably benefit from updated photos to upload. Book your session today!

How to Earn Loyal Followers to Your Business with Video

Want to earn loyal followers to your business?

AND turn your web visitors into paying clients and die-hard fans?

Getting your business known on the internet is more than providing your audience with large amounts of good looking content. It is about providing your followers with content that educates, informs and helps your followers develop themselves. Push content that your clients can't turn away from. Let's aim for content quality before just pushing out high amounts of okay content. Publish high-quality stuff! 

Start by developing a content strategy. You want every instagram post, tweet, snap, video, or blog post you share online to be the sum of your brand's reputation. Create content that appeals to the personality of your target audience. When you create content that shows a deep understanding or connection to someone else's life interest, they're more likely to share the content with others. Why? Because we share content that represents who we are. Overall, just keep your audience engaged and interested. 

Short videos -think 30-90 seconds long- make the list for high-quality content when done correctly and professionally. Short, custom videos are a highly effective way to communicate directly to audiences and increase customer engagement. 

5 reasons why you should add short videos to your business website and social media sites TODAY.

1.) 60% of business professionals would rather watch video than read text.

2.) 90% of users say that seeing a video about a product is most helpful in the decision process.

3.) Including video on your business page can increase conversion by 80%.

4.) More than 90% of mobile video watchers share short videos with others, which drives more traffic. 

5.) Including video in an email leads to a whopping 200-300% increase in click-through rate.

What to Expect at Your Viewing Session

What is a Viewing Session?  

A viewing session is now the part of your appointment where you are allowed to sit down and decide on which photograph best suits your personality, brand, and authenticity. Everyone loves and looks forward to this because you are no longer in front of the camera and you are able to see what beautiful images we were able to capture together. 

The viewing session is now included in your appointment


    At Alimond Studio, we have added the viewing session directly after your photo session. Having your headshot taken is hard enough, then having to drive home and look through all the images can be even tougher. So no, we are not expecting you to choose your headshot alone. We present all the images on a big screen television and assist you in narrowing down your selections. At any given session we may take upwards of 200 images, but don't worry, you'll only be seeing the best of the best. This large amount of pictures can easily overwhelm our clients. But with the system we have implemented in helping you narrow down your choices, our clients leave the studio with relief that they chose the right photos that best represent themselves and what they stand for. The process entails of the client taking a seat and letting us take over from there. Plus, the completion of the viewing session improves turnaround time and you get your retouched images within 2 business days. As a professional photographer, my clients are not only relying on my service to capture great images, but relying on me to help choose the best photo for their social media sites, business cards, or other websites. This all keeps decision fatigue at bay.


    Our clients enjoy the viewing session! Remember the session can be shared with whoever joins you at the studio, whether it be your best friend or a family member. The entire experience is meant to be exciting and fun for the client and the everyone involved.