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Red is such a beautiful color but what does it really mean? The psychology of colors reveals that red is one of the most effective colors to use when you want to draw attention to yourself or your business. Think about it for a second, can you think of a few large businesses that use the color red as part of their brand? Companies like Canon, ESPN, Disney, Coca Cola, CNN, and even Toyota to name a few, all use the color red as part of their brand. Why is that?

Red is associated with energy and excitement. Other than red, every color triggers specific emotions that you can use to benefit your business or your personal brand. Check out the chart above.

Which color are YOU? Why?