Thinking beyond the Headshot

In business, image is often the difference between making a sale or missing an opportunity. A professional headshot will help prospective clients identify you and decide, sometimes without a meeting, if they want to work with you. We know that headshots are effective for your website, social media outlets, and can help potential clients put a face to a name. What about your company or team? Have you considered what your company image says about you?  When you capture team headshots for all of your employees you can say a lot more about your business in many different ways.  

• Tell company stories – Use specific headshots from your staff events/headshots to tell a story about how a team member went above and beyond to help your clients.  Using their professional headshot as a way to give props to them will not only raise team morale, but will also be a nice way to show your prospective clients your company culture and the level of service you provide.

• Think ahead and have your professional photos ready for your PR needs.  How many times have you been asked for a professional photos for a feature in the local newspaper/trade magazine or advertisement? Don’t miss a wonderful opportunity to be properly highlighted with photos that truly represent you and your company.

• Ask for a few interactive shots with your employees/clients so you can use those photos to show your prospective clients how you work and helps give them peace of mind that you are an established company who knows exactly what you’re doing.

Want to find out how?  Here are a few ideas, if you’d like to know how to specifically use them for your business, please schedule a meeting and we’d love to tell you more!